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The internet is like a timeless vacuum. It all begun from an empty space of nothingness where only codes and binary numbers exist through an electronic computer. Building on that initial concept, several researches were conducted in computer science laboratories and universities on wide area networking, packet switching including communication protocols and internet protocol suite and now the World Wide Web. Since then, the internet has revolutionized keeping track of the consumers increasing needs and demands to achieve a digitally active and connected community. From that, year after year new features and inventions are developed. Two of key technological developments are the improved communication services through the electronic mail, instant messaging, voice over protocol (VoIP) telephone calls, and two-way video calls and the high-speed and accessible World Wide Web featuring webpage, forums, blogs, social networking and online shopping sites.
Today, the internet continues to evolve while maintaining to provide quality and reliable communication, connection and networking services. Globally, the internet has become not only a venue for research and information exchange but also a platform for commerce, marketing, business development, investment, education and social networking. SEO or search engine optimization is one of the technological innovations used by major companies globally to increase its visibility and market sales through the internet. An SEO company makes use of strategies, techniques and tactics to increase the amount of traffic to a client’s website by attaining high-ranking placement in the search results pages. There are a lot of SEO companies in Singapore that offer extensive SEO services with varying scope from goal setting, in-depth SEO keyword research, SEO on-site implementation, URL canonicalization fixes, Google search console configuration, Google analytics setup and analysis, SEO offsite link building activities to monthly SEO reports. Specifically, the following are some of the key SEO expertise that you and your business can enjoy. 1. Keyword Research When we talk about SEO, picking the right keyword is very crucial. SEO specialist will make sure that clients will be provided with extensive keyword research support in selecting suitable keywords with ‘commercial value’. 2. Onsite Audit In most cases, SEO implementation is hindered due to onsite errors. To facilitate a smooth running SEO service, it is very important to conduct onsite audit. SEO specialists are trained to resolve and fix onsite errors using different kinds of programming languages. 3. Link Building Link building is a special service designed to keep track with the ever-changing Google algorithms. Though resource consuming, this process is very effective as it builds on speed and latest developments of Google. 4. Content Creation Content is also very important aspect in increasing client’s visibility online. SEO specialists regularly put up new content entries of blog post or articles for your website to increase your change of SEO success. Aside from SEO services, SEM or search engine marketing is also being offered to get your website listed faster on search engine. This process helps companies get more leads and sales in the market. Like the SEO services, there are varied of SEM specialisations to choose from. Interested about SEO or SEM services? Consult a SEO company nearest you and get an instant SEO quote today.
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If you are starting a business and have not thought of setting up your website, then you are being left out! Businesses, even those small startups, recognize the potentials of what building a good online presence can do.
SEO or search engine optimization is a proven effective online marketing strategy that is widely used by businesses around the globe. Simply put, it aims to place your website on top of search engine results when a user searches in Google or Yahoo a keyword related to your product or service. How can you achieve this? What can you do to improve your SEO effectiveness? #1 Fix Your Website Appearance Your website is a critical part of your marketing and branding strategy. It is your company’s digital face where you show off your products or services to users and turn them into customers. However, for only a few seconds, your visitor can immediately leave your website without a second thought, and this depends primarily on presentability. Your web design should look great and professional even when viewed on phones or tablets. Avoid too flashy or complicated web designs. They should not have annoying fonts and colors that are too distracting for the users. Use simple tabs and pages with clear navigation. Users should be able to distinctly see what your offers are. Use easy to read fonts, simple complementing font and background colors, and use images and videos as complementary materials. #2 Know Your Target Audience Your website should be able to attract your target audience. You can do this by understanding the users’ search intention. People search for a number of reasons: to research, to answer questions, to buy something, etc. Research the keywords that your target audience would likely use. There are many online tools available to help you identify potential keywords to aim for. The next step is to generate quality website content containing those keywords in order for your users to finally see you in their Internet search. #3 Produce Quality and Original Contents Your website should clearly present your product or services. Use simple language, which is easy to understand. Include a blog section on your website. Blogging is part of today’s marketing trend where you post trendy and original articles that appeal to your target audience. These articles use essential keywords related to your business. Posting fresh blog articles help to amplify your web traffic, eventually boosting exposure and sale. #4 Use the Power of Social Media A tactful marketing scheme can’t ignore the influence of social media in terms of extensive user reach. Use a social media sharing option in your web contents so interested users can share your information. Create a business profile on popular social media platforms like Instagram and Facebook so people can easily find you. See how they can help you grow followers. Why Hire an SEO Agency? Obtaining that top 1 ranking in search results takes time and effort. Your SEO strategy might not produce desirable results. This is why more businesses prefer to hire a reputable SEO company to do the job rather than solving the problem in-house, which is more costly. SEO agencies in Singapore have become aggressive in innovating their services for their customers. If you don’t have enough time and resources for your marketing needs, SEO agencies can help. |
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Photos used under Creative Commons from perzonseo, classroomcamera, marcoverch, William Hook